6 Brilliant Recruitment Marketing Campaigns

Candidates wish to feel connected to your brand name and sense that companies understand them as individuals. So how can companies stand out from the crowd? Employers must be proactive in their approach to attracting prospects, and recruitment marketing is the service

Recruitment marketing is a fairly brand-new method to draw in prospects, both passive and active, to your company. It involves embracing the same principals and methods used by marketing to attract candidates and increase brand name awareness. Some examples of marketing practises now being used by HR groups consist of: list building, SEO, guerrilla marketing, social advertising, customised prospect journey and content development.

According to SHRM, business that include recruitment marketing into their hiring technique can produce three times more candidate leads than those who do not – leading a 100% higher close rate on applicants. Additionally, recent research by Allegis found that running a recruitment marketing campaign can save companies as much as 40% on overall talent costs. On top of these savings, recruitment marketing enhances company brand name and brings in an approximated 50% more competent candidates.

It’s exceptional to see how a deep understanding of your candidates can cause campaigns that inspire them to take action. We have actually put together a list of 6 of our favourite creative recruitment projects that you can take inspiration from for your next recruitment marketing campaign. These campaigns pushed the limits of standard task advertisements, and for many, the application processes went viral.

Examples of recruitment marketing campaigns

Ogilvy: The World’s Greatest Salesperson

To engage and employ the most experienced salespeople in business, Ogilvy, job among the worlds most popular advertising firms, ran a creative recruitment project to discover ‘The World’s Greatest Salesperson’.

Ogilvy leveraged targeted social networks marketing in mix with their YouTube channel. Here they welcomed the potential candidates to film themselves selling a brick. The reward? A three month paid internship with Ogilvy and the possibility to pitch at the Cannes Lions International Advertising Festival.

A fantastic advantage to employers is the ease at which recruitment marketing contests can be shared online and reach hundreds to countless people.Contests are a standard method of recruitment marketing projects.

They are an excellent method to attract enthusiastic candidates along with acting as a preliminary screening test. Companies may ask candidates to solve puzzles, job compose lines of code or make a video.

GOOGLE: The Puzzling Billboard

Continuing the competitive approach to recruitment marketing is Google’s 2004 puzzling signboard. This marketing project was a fantastic success for Google and job made high praise online within mathematical and engineering online forums – even before Google was known as the brains behind the operation.

The signboard, job positioned in Silicon Valley, provided an intricate mathematical formula to passers-by and challenged those who thought they were clever sufficient to solve it. Once solved, job the formula revealed a site URL (www.7427466391.com) that the solver should go to.

Those smart adequate to resolve the billboard puzzle were given one last puzzle when on the site.

Successful candidates got the message:
“Nice work. Well done. Mazel tov. You’ve made it to Google Labs, and we’re delighted you’re here. One thing we discovered while building Google is that it’s much easier to find what you’re looking for if it comes trying to find you. What we’re looking for are the very best engineers worldwide. And here you are.”

The billboard was an interesting way to draw in a few of the most intelligent minds to Google. Google organized this prospect swimming pool into enthusiastic ‘issue solvers’ – an extremely renowned ability at google.

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IKEA: Assemble Your Future

Upon opening a brand-new shop in Australia, IKEA had the job of working with 100 employees. To fill this high variety of positions, they had to think big. IKEA’s outside the box thinking caused a fantastic “inside the box” solution.

IKEA chose to target those who they knew currently liked IKEA by putting ‘profession guidelines’ inside package of IKEA items for job customers to find upon opening their item. The guidelines mirrored their famous assembly guidelines, instructing clients on how to “assemble your future”.

The project was a huge success, and customers loved it. Countless clients applied, and IKEA hired 280

staff members who admired the IKEA brand name. The reason for the success of the campaign was not simply down to its creativity but also due to the fact that it talked to IKEA’s existing brand ambassadors, their clients. Many recruitment messages can get lost in the sound online and in-store. The delivery of this recruitment campaign successfully connected with prospects in a personalised method, in their own homes simply as they’re focused on assembling their brand-new furniture.

Volkswagen: A Covert Message

When Volkswagen needed to employ gifted mechanics, they thoroughly considered where this target market hung out so that they might interact their recruitment message efficiently.

Volkswagen decided on an apparent however unusual positioning, the undercarriage of cars in need of repair. Volkswagen intentionally distributed malfunctioning automobiles with the message concealed below to service throughout Germany in anticipation of attracting experienced workers.

Volkswagens campaign was an excellent success, and they worked with various knowledgeable mechanics while confirming themselves as an innovative and fun brand.

McKinsey & Company: The Eraser Pencil

McKinsey and Company were looking to draw in ambitious students to their business. They reached trainees by going to the one location guaranteed to have students around, schools at several Swiss universities.

McKinsey provided pencils with comically extended erasers. Printed on the side of the pencil was a message that read “We’re trying to find students who aren’t pleased with just any solution. www.McKinsey.ch.”

The project’s objective was to pre-filter applicants by drawing in those that aren’t pleased with simply any solution and wonder innovators. The pencil twisted the guidelines of marketing, and it’s easy message resonated with many, causing premium graduate employs at McKinsey.

Much like this pencil, recruitment marketing projects do not have to be pricey, and companies can say a lot in only a basic statement.

Marriott: job A Personalised Careers Page

Marriott is an outstanding example of business doing recruitment marketing properly. Their careers page has 1.2 million likes, and they release content two times a day – often more. They share material that possible employees can associate with and feel motivated by, such as private workers accomplishments, days in the life of a worker and general day to day updates from across the Marriott network.

Marriott wishes to communicate a sense of personalisation with their professions page so that possible staff members can develop a real connection with the brand. They attain this by allowing named workers to respond to any questions on the professions page from the company profile. Marriot likewise provides a chat service to those looking to discover more about life at the business and guidance on how they can successfully apply for a position.

Marriotts method reveals you don’t require remarkable out of the box believing to connect with candidates. There are a myriad of ways your organization can approach your recruitment project. Marriott’s technique is basic, and any business can emulate this method and achieve the very same success. Have a designated place where you share insights on life at your company and most notably, listen to possible prospects and react to their concerns without delay and effectively.

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Step 1: A great recruitment marketing Campaign. Step 2? Occupop!

We can assist you evaluate candidates, sort CVs and even schedule interviews, all-in-one centralised recruitment platform. This will ensure that your candidates have the finest experience possible and you have time to concentrate on what matters, your individuals. Find out more about us here.