
Pfizer
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Founded Date June 20, 1928
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Sectors Health
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Company Description
New ‘discreet’ Viagra Launched ending Embarrassment Of Blue Pill
The makers of Viagra are set to introduce a brand-new ‘discrete’ type of the drug that will replace the renowned – and quickly recognisable – little blue pill.
The unique diamond-shaped tablets might quickly be changed by a pink, rectangular ‘wafer’ that dissolves on the tongue, indicating it does not need to be taken with water.
About half of males over 40 suffer erectile dysfunction in the UK and last year there was a record 4.57 million prescriptions for Viagra on the NHS.
The drug first came to the market in the 1990s after being created by the American pharmaceutical business Pfizer.
It was very first developed in the 1980s as a heart disease medication, however trial participants saw it had an uncommon negative effects – regular erections.
Now, Pfizer spin-off Viatris, which owns the Viagra name and brand, has gotten a trademark in the UK for the new type of the drug, Viagra ODF.
Viatris has already introduced the Viagra ODF in Canada and advertised it as being ‘thin and discreet’ which might be more effective for numerous consumers.
The distinctive tablets – which can trigger shame for some patients – has actually been reinvented and a brand-new dissolvable type may be available to Brits in the next five years. Stock image
‘Tablets are not constantly bearable to patients and also in some cases the size of tablets might put patients off having them,’ Thorrun Govind, pharmacist and health expert, told The Telegraph.
She included: ‘Some men might still be finding the principle of having Viagr awkward, however I would hope that males’s health and conversations about sexual health have moved on since Viagra was first formulated.’
Ms Govind thinks this brand-new style is a ‘favorable advance’.
The new dissolvable medication is thought to most likely concerned the UK imminently.
Rebecca Anderson-Smith, partner and chartered trade mark lawyer at Mewburn Ellis, told the paper that the hallmark application is a ‘great indicator’ it will be offered within the next five years.
She described trade mark registrations can be cancelled if they are not used for a continuous period of 5 years or more after registration. As a result, it appears Viatris intends to introduce the item within the next couple of years.
However, approving a hallmark would not guarantee the ODF could be offered and it would need to be authorized by the Medicines & Healthcare items Regulatory Agency initially.
It’s expected to cost the exact same as the tablet variation and to be readily available in the exact same doses.
A total of 4.57 million prescriptions for sildenafil, more commonly known by the brand Viagra, and other types of impotency drugs offered under the brand Cialis and Levitra, were dished out by the health service in 2023
This comes after dodgy Viagra was found to be Britain’s most significant fake drug after more than ₤ 6.2 million of fake blue pill were taken by UK regulators in 2023.
More products of the erectile dysfunction drug were found than of pain relievers like morphine.
Health authorities said online merchants flouting regulations were behind the counterfeit products with many being imported from countries like India without a suitable licence.
Data, from UK regulator The Medicines and Healthcare items Regulatory Agency (MHRA), reveal 2.6 million dosages of sildenafil, the generic name for the medication best known as Viagra, were taken last year.
Another half-million dosages of tadalafil, another erectile dysfunction drug sold under the brand Cialis worth ₤ 1.2 million were also seized.
While all medications bring prospective side results drugs from undependable sources might either not work or carry extra active ingredients or contaminants like heavy metals or other drugs that might be hazardous.